2080 Century Park E Ste 1601, Los Angeles
Professional Teeth Whitening in Los Angeles — From the Dentist Who Founded and Created It
Dr. Bill Dorfman founded Zoom!, the world’s #1 patient-requested whitening brand and a system he built from the ground up. There’s nowhere else you can receive this treatment from its actual founder.
World-Renowned Professional Teeth Whitening from Dr. Bill Dorfman in Los Angeles
In 1989, at just 30 years old, Dr. Dorfman co-founded Discus Dental, Inc. — a company that grew into the world’s largest manufacturer and distributor of professional tooth-whitening products, launching Zoom!, NiteWhite, Day White, and Brite Smile. Those products are now used by dentists across the globe and have helped millions of people achieve a bright smile they can’t wait to show off.
Professional teeth whitening with Zoom! is one of the fastest, most effective ways to transform how you look and feel. A brighter smile affects first impressions, self-confidence, and how you show up in photos, meetings, and everyday life — and professional-grade treatment delivers results that no at-home strip or drugstore kit can come close to matching. At Dr. Dorfman’s office, patients routinely leave 8–10 shades whiter after a single one-hour visit.
Ready for a red carpet smile? Get your teeth whitened by the dentist who set the gold standard. Schedule your professional teeth whitening at our Century City office near Beverly Hills, and see the difference expertise makes.
Why Choose Dr. Bill Dorfman for Professional Teeth Whitening?
Patients come from across Los Angeles, Beverly Hills, and Santa Monica to have their smiles whitened by Dr. Dorfman. The reason is simple. Known worldwide as “America’s Dentist” and “The Michael Jordan of Dentistry,” he has been recognized by colleagues, media, and patients alike as the most influential cosmetic dentist of his generation. There is no more credentialed person in the world to whiten your teeth.
Credentials & Recognition
- Founder and creator of Zoom! Whitening — the #1 patient-requested professional whitening brand in the U.S., widely credited as its inventor
- Developer of NiteWhite and Day White professional take-home whitening systems
- Fellow of the American Academy of Cosmetic Dentistry (AACD) — one of only a handful of Fellows based in Los Angeles
- Member of the American Dental Association
- New York Times bestselling author of Billion Dollar Smile
- Named “Best Aesthetic Dentist in Los Angeles” by Los Angeles Magazine
- Featured dentist on ABC’s hit series Extreme Makeover
- Recurring co-host on the Emmy Award-winning CBS daytime show The Doctors
- Inducted into the Dental Hall of Fame
- Recipient of the David Chow Humanitarian Award (2019)
- Guest expert on Oprah, Good Morning America, The Today Show, CNN Larry King Live, The View, Entertainment Tonight, and more
- UCLA Outstanding Senior Award graduate; Dental degree from University of the Pacific; Residency in Lausanne, Switzerland
Whether you’re coming from Beverly Hills, Santa Monica, or anywhere across the greater Los Angeles area, no other whitening provider brings this level of first-hand expertise to the treatment chair.
Ready to transform your smile with Dr. Dorfman?
Our Professional Teeth Whitening Options
Every patient’s smile is different. That’s why Dr. Dorfman offers a range of professional whitening solutions, each developed or deeply informed by his own research, to match your schedule, sensitivity level, and whitening goals.
Zoom! In-Office Teeth Whitening — 8–10 Shades in One Hour
Most Popular Fastest ResultsZoom! in-office whitening is the gold standard for patients who want dramatic results immediately. Dr. Dorfman’s company founded and created Zoom!, so when you sit in his chair, you’re receiving the treatment from the person who built it. Using a powerful light-activated hydrogen peroxide gel, Zoom! penetrates deep into the enamel and dentin to break apart stains and discoloration, safely and without damaging your teeth, gums, or soft tissues.
What to expect during your Zoom whitening appointment:
- A brief pre-treatment exam and shade assessment
- Protective covering applied to your gums and lips
- Three 15-minute whitening sessions under the Zoom! activating light
- Total chair time: approximately one hour
- Results: up to 8–10 shades brighter in a single visit
Over-the-counter whitening strips and drugstore kits simply cannot match the concentration or depth of penetration achieved with Zoom!, or the expertise of receiving it from its founder.
With proper maintenance and occasional at-home touch-ups, your Zoom! results can last for years.
NiteWhite® Take-Home Whitening — Professional Strength, At-Home Convenience
Gentle & Gradual Wear While You SleepNiteWhite is one of Dr. Dorfman’s own whitening innovations: a professional-strength carbamide peroxide gel system his company created and brought to market, designed to be used with custom-fitted trays while you sleep.
NiteWhite is an excellent option if you:
- Prefer to whiten at home on your own schedule
- Have mild-to-moderate sensitivity and want a gentler approach
- Want to maintain or build upon prior in-office whitening results
- Are looking for long-term maintenance of your Zoom! smile
Custom trays are created from impressions of your teeth for a precise, comfortable fit that maximizes gel contact and minimizes waste.
Day White® Take-Home Whitening — Whiten During Your Day
Flexible SchedulingDay White is a hydrogen peroxide-based take-home system also developed at Discus Dental. Worn for shorter daily sessions rather than overnight, it’s ideal for patients who prefer to whiten during daytime hours. Like NiteWhite, Day White is dispensed with custom trays crafted specifically for your smile.
POOOF!® Whitening Strips — Dr. Dorfman’s Newest Innovation
Consumer Product Available on AmazonDr. Dorfman continues to push whitening technology forward with POOOF!, his latest direct-to-consumer whitening strip launched in 2024. POOOF! strips dissolve in 10–15 minutes, require no rinsing or removal, and are formulated not to compromise enamel. While not a substitute for in-office treatment, POOOF! serves as an excellent between-appointment maintenance tool for patients who have completed their professional whitening course.
Your Whitening Experience with Dr. Dorfman in Los Angeles
What to Expect at Your Teeth Whitening Appointment
We believe great whitening results begin with a great consultation. Before any treatment, Dr. Dorfman’s team will evaluate your current tooth shade, review your dental history, and recommend the whitening protocol that’s right for you. Not every patient is an ideal candidate for every whitening method, and we’ll make sure your treatment plan reflects your unique oral health needs.
The process is simple:
- Consultation: We assess your teeth, discuss your goals, and confirm candidacy for whitening.
- Custom Treatment Plan: In-office Zoom!, take-home NiteWhite or Day White, or a combination approach tailored to you.
- Treatment: For Zoom, one comfortable in-office session is all it takes. Take-home trays are custom-fitted and dispensed with your professional whitening gel.
- Maintenance: We’ll walk you through at-home care strategies to protect your investment and keep your smile brilliant long-term.
Our entire team is trained to minimize discomfort and answer every question you have before, during, and after your whitening procedure. We want you to feel as confident walking out as you do looking in the mirror.
Serving Teeth Whitening Patients Throughout Los Angeles
Dr. Dorfman’s office is located at 2080 Century Park East, Suite 1601, Los Angeles, CA 90067, conveniently positioned between Beverly Hills, Santa Monica, West Hollywood, and Brentwood. Patients throughout the greater Los Angeles area come to Dr. Dorfman for Zoom teeth whitening and professional whitening consultations, including from:
- Beverly Hills teeth whitening patients
- Santa Monica teeth whitening patients
- West Hollywood and WeHo residents
- Brentwood, Pacific Palisades, and Malibu
- Marina Del Rey and Culver City
- Downtown LA and Hollywood
If you’re searching for professional Zoom whitening near Beverly Hills or teeth whitening in Santa Monica, our Century City location is a short drive from both, with ample parking and easy freeway access.
Frequently Asked Questions About Professional Teeth Whitening
Book Your Teeth Whitening Consultation in Los Angeles
You wouldn’t go to just any coach to learn from the best. Why go to just any dentist for Zoom whitening when you can go to the one who founded it, created it, and spent decades perfecting it?
Dr. Dorfman and his team are ready to help you achieve a smile that’s 8–10 shades brighter, safely, comfortably, and with the expertise no other practice in Los Angeles can match.
Call our office or request an appointment online to schedule your consultation today. We proudly serve patients from Los Angeles, Beverly Hills, Santa Monica, and the surrounding communities.
TESTIMONIALS
What Our Patients Say
I needed a crown in my front tooth and it had to be perfect. Another dentist told me it couldn’t be done without a long and uncomfortable process. I met Dr Dorfman and he confidently told me that he has done this procedure countless times and the process of extraction, bone grafting, will go smoothly with limited time to eventually get my crown. I didn’t hesitate for him to schedule and start the procedure after my consultation. I have to tell you everything went amazing and he got a perfect match. The whole staff at his dental office are incredible people and I can’t say enough about them. As for Dr Dorfman he is the Michael Jordan of dentistry and he really loves his job and cares about his patients. Thanks Again and happy to have you as my dentist.
Kevin K.
Dental Crown Patient
This is the most professional and welcoming practice I have ever visited! I was referred by a friend for an issue I was having with a crown done elsewhere. I will never see another dentist again! I feel very confident that when I’m done here, my teeth will be perfect!
Natalie R.
Dental Crown Patient
Trusted by 5000+ Patients
